Prime Concepts Detroit has been covered by Crain's Detroit Business, Detroit Free Press, Hour Detroit, Metro Times, Eater Detroit, FOX2, CBS News Detroit, and Click On Detroit. Coverage spans Prime29 Steakhouse, NARA Sushi & Hibachi, Aurora Italiana, Aurora on the Lake, Sexy Steak, and Castle Hall across Metro Detroit.

October 2, 2023

21 restaurants that opened in September and 6 that closed

The Detroit News includes Aurora Italiana in “21 restaurants that opened in September and 6 that closed”.

September 21, 2023

Aurora Italiana Restaurant Makes Debut in West Bloomfield

DBusiness coverage: “Aurora Italiana Restaurant Makes Debut in West Bloomfield”.

September 20, 2023

Meatballs, ‘witchy vibes,’ wreaths, cinnamon cocktails and more shine at Dish and Design

The Detroit News includes Aurora Italiana in “Meatballs, ‘witchy vibes,’ wreaths, cinnamon cocktails and more shine at Dish and Design”.

September 20, 2023

These are the hot new restaurants expected to open this fall and winter in Metro Detroit

The Detroit News includes Aurora Italiana in “These are the hot new restaurants expected to open this fall and winter in Metro Detroit”.

September 14, 2023

23 Essential Italian Restaurants in Metro Detroit

Eater Detroit includes Aurora Italiana in “23 Essential Italian Restaurants in Metro Detroit”.

September 7, 2023

Sexy Steak Coming to Historic Downtown Building

What Now Detroit coverage: “Sexy Steak Coming to Historic Downtown Building”.

September 7, 2023

The Hottest New Restaurants in Detroit, September 2023

Eater Detroit includes Aurora Italiana in “The Hottest New Restaurants in Detroit, September 2023”.

September 6, 2023

Metro Detroit’s Most Anticipated Restaurant Openings, Fall 2023

Eater Detroit includes Sexy Steak in “Metro Detroit’s Most Anticipated Restaurant Openings, Fall 2023”.

September 1, 2023

Prime Concepts Detroit Opens New Oakland County Restaurant

Patch covers the opening of Aurora Italiana in West Bloomfield, including the 8,500 sq. ft. renovation, private patio, and Capri-inspired menu.

August 31, 2023

Aurora Italiana Restaurant Takes Guests on a Trip to Italy

Crain's Detroit Business features Aurora Italiana's West Bloomfield opening, covering the Amalfi Coast-inspired menu, interior design, and Prime Concepts Detroit's growing portfolio.