It all began in 2012 with our flagship restaurant, Prime29 Steakhouse. With the success of our first restaurant, we confirmed to ourselves that we could build something truly special. And so, with a dedicated, hardworking and creative team, Prime Concepts Detroit came to life.

The hospitality industry is about more than just a pleasant environment and a great meal. We believe that authentic connections between staff and guests and memorable experiences that connect people to our businesses in meaningful ways are what keeps employees happy and guests coming back for more.

This commitment extends beyond Prime29 Steakhouse. In 2023, we proudly unveiled Aurora Italiana, a vibrant eatery serving up authentic Italian cuisine and capturing the essence of Capri. Here, our passion for culinary excellence continues through our values.

It is our belief that having the right people in place and investing in their career growth leads to employees that are happier, feel invested in the business, and committed to going above and beyond for guests. No matter what title a person has, we believe they are an equal and integral part of what makes the organization successful as a whole.